The video provides an overview on how the latest algorithm update will impact small business SEO. The latest algorithm change known as hummingbird will require more time and effort from web developers and website owners to maintain their search rankings on Googles first page.
More information can be found on the below links
altfire.ie/google-hummingbird-means-small-business-seo/
smartcompany.com.au/technology/34380-do-google-search-algorithms-affect-small-business-smes-question-google-rankings.html